is a graphic design and art person in Brooklyn, New York.


She had a background in Fashion Digital Marketing/ Cultural Industries/ Architecture and Graphic Design.

Education



2017-2019
Pratt Institute, New York,
United States
Master of Fine Arts

Communications Design


2011~2015
Capital Normal University,
Beijing, China
Bachelor of Arts

Visual Communication Design


Work Experience



2016.11~2017.07
YCLOSET (A fashion rental service platform)
Beijing, China

-Marketing Specialist

Brand Management and Maintenance
    1. Planned and designed the peripheral product in 2017.
    2. Lead the Official website upgrading.
    3. Directed shooting plan and photography, and all the graphic design works.

Advertisement Planning
    1. Planed the advertisement plan every month on different channels, including mobile, content, search, local, Eg. SEM and ASO.
Ensured minimum 30,000 user viewers per month from main search engines.

Business Development
    1. Motivated the collaboration between YCLOSET with other brands, movies and celebrities. Eg. Japanese architect: Shuhei Aoyama and actress Fei Tong.
    2. Developed the Cooperated Marketing Activity - “June 6 Customer Credit Day” with Ali Pay.
Brought visibility of 600,000 user views and 3,000 paying users.



2015.12~2016.09
Serie Architects (Domus China Magazine)
Beijing, China

-Product Director Assistant

“Arts & Crafts Living” Hotel Brand Management
    1. Assisted the Interior Design.
    2. Supervised the on-site Coordination.             3. Established brand planning. Created the construction of Visual Identity System and the cooperation with four brands and held two workshops.

“The Lion City” Scenic Region Commercial Planning
    1. Stores Procurement Plan and Branding ($100,000) .
    2. 3-day Opening Ceremony Planning. Designed ten offline cultural activity spots with online H5 maps for the opening.
Brought visibility of 30,000 to the scenic region.


2015.09~2015.12
Affiliated Primary School to Renmin University of China
Beijing, China

-Art Teacher


2013.06~2013.09
Crystal Technology Development Co., LTD
Beijing, China

-Intern UI Designer


2012.06~2012.08
Hunan Daily Press Group
Hunan, China

-Intern Graphic Designer